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讲座信息（一）

报告题目：Sponsored Tasks and Solver Participation in Crowdsourcing Contests

报告时间：2023年5月31日（星期三）上午8：10-9：10

报告地点：线上报告（腾讯会议：987-788-230）

报告人：Jianqing Chen

工作单位：University of Texas at Dallas

举办单位：威廉希尔

报告简介：

Crowdsourcing platforms provide venues for firms looking for solutions (seekers) to interact with individuals who can provide solutions (solvers). As crowdsourcing contest platforms have grown in popularity with numerous tasks being posted on a daily basis, a concern that has emerged is that many similar tasks compete for solver attention, with some tasks failing to attract sufficient solver participation. To alleviate such a concern, in addition to regular task listings, many crowdsourcing platforms offer sponsorship programs under which seekers pay an extra fee for highlighting their tasks to draw solvers’ attention. We examine the effect of sponsorship on solver participation using a unique data set collected from a leading crowdsourcing platform. In contrast to platforms’ claims about the effect of sponsorship on participation, we find that sponsorship does not always boost participation in crowdsourcing contests; sponsorship increases the number of participants only when the prize amount for a task is already high. Furthermore, even when the number of participants increases, the increase primarily comes from low-ability solvers. We also find that when sponsorship increases the total number of submissions, it does so only through increasing the number of participants; sponsorship does not increase the number of submissions individual solvers submit after joining a task. A more granular analysis reveals an effect of anticipated increased competition caused by sponsorship on high-ability solvers but not on those of low ability, explaining the difference in their participation decisions when facing sponsored tasks. We also find the effect of sponsorship weakens over the duration of a task for high-ability solvers and is also weaker for solvers with more experience on the platform.

报告人简介：

Jianqing Chen is an Ashbel Smith Professor in Information Systems at the Naveen Jindal School of Management at the University of Texas at Dallas. He received his Ph.D. from McCombs School of Business at the University of Texas at Austin. His general research interests are in platform business models, social media and user-generated content, search engine advertising, and economics of information systems. His papers have been published in academic journals, including Information Systems Research, MIS Quarterly, Management Science, Journal of Marketing, Journal of Marketing Research, and Production and Operations Management. He received ISS Sandra A. Slaughter Early Career Award of INFORMs in 2016. He was the co-recipient of the Best Paper award for the Fifteenth Conference on Information Systems and Technology in 2010 and of the Best Paper award for the First, Sixth, and Ninth China Summer Workshop on Information Management in 2007, 2012, and 2015. He received the Best Associate Editor award for Year 2019 at Information Systems Research. He also received the Best Associate Editor award for International Conference on Information Systems in 2021 and 2022. He co-chaired CSWIM 2016, co-chaired E-Business Cluster of INFORMs in 2013, co-chaired Information Systems Cluster of INFORMs in 2014, and served as the president of INFORMS E-Business Section in 2020. He is currently an Associate Editor of Information Systems Research and a Senior Editor of Production and Operations Management.

讲座信息（二）

报告题目：How Mergers and Acquisitions Increase Data Breaches: A Complexity Perspective

报告时间：2023年5月31日（星期三）上午9：10-10：10

报告地点：线上报告（腾讯会议：987-788-230）

报告人：Huigang Liang

工作单位：University of Memphis

举办单位：威廉希尔

报告简介：

This study examines how M&As of a firm influence its number of data breaches. Drawing from complexity theory and matching theory, we propose that M&As increase data breaches and this effect is contingent on the M&A diversity (dissimilarity between the parent and target firms). Based on the 18-year panel data (2004-2021) of 5072 public firms in the United States, we find that more M&A events by a firm lead to more data breaches. More important, we reveal that the number of data breaches is amplified if the parent and target firms are dissimilar in terms of their business domains. This finding is confirmed when we conceptualize M&A diversity as size discrepancy between the parent and target firms or strategic type difference (vertical vs. horizontal M&A). Furthermore, we explore the mechanisms through which M&As influence data breaches from two additional perspectives: M&A media publicity, and target vulnerability. Our analyses demonstrate that M&As that have attracted higher media publicity suffer from more data breaches, but M&As involving a more

vulnerable target firm result in fewer data breaches than those involving a less vulnerable target firm. This study not only confirms the impact of M&As on data breach recurrence but also unveils various underlying mechanisms of this impact, thus making a significant contribution to both research and practice in information systems.

报告人简介：

Huigang Liang is FedEx Chair of Excellence in IS at Fogelman College of Business and Economics, University of Memphis. His research interests include socio-behavioral, managerial, and strategic information technology issues at both individual and organizational levels in a variety of contexts. His work has appeared in MIS Quarterly, Information Systems Research, Journal of MIS, Journal of AIS, MIT Sloan Management Review, Communications of the ACM, Decision Support Systems, Information Systems Journal, and Journal of Strategic Information Systems, among other publications. He has served as associate editor for MISQ and is currently senior editor for JAIS and associate editor for ISR and Information & Management. His research has been funded by FedEx, NIH, and Sloan Foundation.

讲座信息（三）

报告题目：Pushing Yourself Harder: The Effects of Mobile Touch Modes on Users' Self-Regulation

报告时间：2023年5月31日（星期三）上午10：10-11：10

报告地点：线上报告（腾讯会议：987-788-230）

报告人：Zhenhui Jack Jiang

工作单位：University of Hong Kong

举办单位：威廉希尔

报告简介：

Many mobile applications use push notifications and reminders to explicitly educate, remind, and motivate users to perform healthy behaviors. However, users do not always act according to these explicit digital interventions. Our study investigates whether users’ self-regulation can be implicitly facilitated with a proper mobile interaction design. Specifically, we investigate the impacts of two touch modes that are supported by force-based interaction technology, i.e., pressing and tapping. Drawing on the theory of embodied cognition, which suggests that people automatically infer meanings from their bodily actions, we conjecture that pressing, compared with tapping, enhances self-regulation because the action of pressing on the touchscreen embodies resolute approach motivation toward goals. We test our hypotheses in three experiments. The first experiment investigates beverage choices on a mobile app; the second experiment examines goal setting on a fitness app; and the third experiment focuses on personal hygiene learning on a mobile education app. The results from the three experiments show that pressing actions can improve users’ self-regulation in selecting a healthier but less tasty beverage (Study 1), setting higher exercise goals and performing more physical exercise (Study 2), and reducing lapses in maintaining personal hygiene (Study 3). In addition, such effects were more salient among users with a higher level of health knowledge and a promotion-focused health orientation. This study contributes to healthcare IT research by showing that mobile interaction can be leveraged to nudge users toward enhanced self-regulation.

报告人简介：

Zhenhui (Jack) Jiang is Padma and Hari Harilela Professor in Strategic Information Management and Area Head of Innovation and Information Management at HKU Business School. Prior to joining the University of Hong Kong, he was a full professor of Information Systems and Analytics at National University of Singapore (NUS). He was Chair of SIGHCI of Association for Information Systems (2015-18). His research interests include information privacy, electronic/mobile commerce, social media, and human computer interaction. Professor Jiang is currently a Senior Editor (SE) at MIS Quarterly and has served on the editorial board of MIS Quarterly (AE), Information Systems Research (AE), Journal of AIS (SE), IEEE Transactions of Engineering Management, among others. His work has been published in top Information Systems journals, such as MIS Quarterly, Information Systems Research, and Journal of MIS, and top Computer Science conferences, such as CHI.

讲座信息（四）

报告题目：Website Localization Strategies to Promote Global E-Commerce: Moderating Role of Individualism and Collectivism

报告时间：2023年5月31日（星期三）下午14：00-15：00

报告地点：线上报告（腾讯会议：987-788-230）

报告人：Choon Ling Sia

工作单位：City University of Hong Kong

举办单位：威廉希尔

报告简介：

Website localization plays an important role in guiding firms on how to customize websites across countries in which they have a local presence. However, few studies on website localization have systematically examined this topic from a theoretically grounded perspective. Drawing upon the theoretically-driven consumer-company identification perspective, we propose that three website localization strategies (web similarity strategy, web distinctiveness strategy, and web prestige strategy) have positive effects on local users’ perceived website localization, which, in turn, is related to local users’ website loyalty. We further investigate the effects of the website localization strategies in a cross-cultural setting, focusing on the individualism-collectivism dimension of culture. By conducting online experiments in both the United States and China, we find that all the website localization strategies have significant impacts on consumers’ perceived website localization, which is related to consumers’ website loyalty. We also find that web distinctiveness and web prestige strategies are more effective for people from a collectivistic society than for those from an individualistic society, whereas web similarity strategies do not differ across society types. These findings highlight the importance of website localization strategies for customizing websites for global e-commerce.

报告人简介：

Choon Ling Sia is Professor at the City University of Hong Kong and AIS Fellow (2015). He received his Ph.D. degree from the National University of Singapore. He is Director of Center of Social Media Marketing and Business Intelligence at the City University of Hong Kong. He is serving, or has served, on the editorial boards of MIS Quarterly, Information Systems Research, Journal of the AIS, IEEE Transactions on Engineering Management, Journal of Global Information Management, Information and Management, and Journal of Database Management. His research interests include electronic commerce, social media, cross-cultural issues in information systems, knowledge management, distributed work arrangements, and computer-mediated communication. His research work has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, International Journal of Electronic Commerce, IEEE Transactions on Engineering Management, Journal of International Business Studies, ACM Transactions on Computer-Human Interaction, Journal of the American Society for Information Science and Technology, IEEE Transactions on Systems, Man, and Cybernetics, Information and Management, Communications of the ACM, Decision Support Systems, International Journal of Human-Computer Studies, Internet Research, Information and Software Technology, International Journal of Information Management, among others.

讲座信息（五）

报告题目：Budget Disclosure in Crowdfunding: Information Asymmetry and Cost Transparency

报告时间：2023年5月31日（星期三）下午15：00-16：00

报告地点：线上报告（腾讯会议：987-788-230）

报告人：Guangzhi Shang

工作单位：Florida State University

举办单位：威廉希尔

报告简介：

This paper investigates how a crowdfunding campaign’s voluntary disclosure of the sensitive cost information affects its funding performance in a hybrid award-donation setting. Instead of enhancing a campaign’s marketing traits, project budget as a novel information provision tool reminds the crowd the behind-the-scenes operations for developing and executing a project. This resembles the radical practice of cost transparency recently observed in the retail industry and studied experimentally in the literature. We also examine how the disclosure effect is heterogenous across the campaign creator’s gender and the structure of the cost items (fixed versus variable costs). Methodology/results: Our data collection follows Kickstarter’s rollout of the Project Budget tool in 2019. We pre-process our project-level raw data via coarsened exact matching to construct a treatment sample (projects with budget) and a control sample (those without budget). Because of the voluntary nature of budget provision, we address the resulting endogeneity issue using the endogenous treatment effect model and peer average–style instruments. Budget provision on average increases funding performance by over 100%, which is more effective than many information provision tools studied in the literature. Female creators enjoy a 20%-30% higher benefit than male creators. A higher fixed cost (over total cost) ratio, which is indicative of a higher profit margin, significantly reduces the benefit but does not make disclosure backfire. Interestingly, donation amount and pure donors both increase with budget provision. Managerial implications: Showing the costs to customers can be highly effective in business settings where trust between stakeholders is critical, which implies a promising generalization to donation-based crowdfunding. Our results can also be used to guide a sequential rollout of the Project Budget feature across campaign categories and promote adoption rates.

报告人简介：

尚广志教授是佛罗里达州立大学商学院的Jim Moran运筹学副教授。他的论文在Production and Operations Management (POM), Journal of Operations Management (JOM), MIS Quarterly (MISQ), and Decision Sciences (DS)等期刊发表，且曾获得POM, JOM,和POM Society’s College of Operational Excellence的最佳论文提名。尚教授现任职JOM实证方法部门的部门主编以及DS零售运营部门的部门主编。他正在联合主编JOM的特别刊：从运营角度看区块链应用。

讲座信息（六）

报告题目：Collective Use of Customer Data Platform for Value Co-Creation

报告时间：2023年5月31日（星期三）下午16：00-17：00

报告地点：线上报告（腾讯会议：987-788-230）

报告人：John Qi Dong

工作单位：Nanyang Technological University

举办单位：威廉希尔

报告简介：

Customer data platforms (CDPs) are an emerging technology that enables value co-creation in interfirm collaboration. We aim to provide a new understanding of how firms co-create value through collective CDP use in the interfirm cross-selling context. Using a sample of 136 paired partnering firms (the primary seller and the cross-seller) over 33 months, we investigate the effect of collective CDP use on interfirm cross-selling performance contingent on managerial control mechanisms. Our results show that CDP use by a pair of firms can distinctively increase interfirm cross-selling performance; surprisingly, the interaction effect of CDP use by the primary seller and CDP use by the cross-seller is counterproductive, suggesting that there could be opportunism and coordination issues in collective CDP use. Furthermore, we discover that interfirm is instrumental in alleviating the counterproductive interaction effect. These findings shed light on the control mechanisms underlying collective IS use and value co-creation in the context of interfirm cross-selling.

报告人简介：

John Qi Dong isan associate professor with tenure at Nanyang Business School, Nanyang Technological University in Singapore. He conducts computational and empirical research at the intersection of information systems and strategic management. His research appears in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, Strategic Management Journal, and Journal of Management. He is the recipient of numerous honors and awards, including the Early Career Award from the Association for Information Systems in 2020 and the Best Paper Award (1st runner-up) from the Academy of Management in 2015. He serves as an associate editor for MIS Quarterly and Journal of the Association for Information Systems, and MIS Quarterly named him “Outstanding Associate Editor” in 2022.