报告时间：2023年7月1日（星期六）上午10：00-11：30

报告地点：威廉希尔新大楼附楼第三报告厅

报告人：唐倩

工作单位：新加坡管理大学

举办单位：威廉希尔

报告简介：

The Effect of Online Follow-up Services on Offline and Online Physician Demand: Evidence from Chronic Disease Physicians

The adoption of online follow-up services by physicians provides their offline patients with an important channel for medical follow-ups. Using detailed service data from a Chinese online healthcare community (OHC), the present study scrutinizes the rarely studied effect of adopting online follow-up services on offline and online physician demand in the context of chronic disease. The results consistently demonstrate that adopting online follow-up services leads to higher offline physician demand. Interestingly, in contrast to the channel substitution effect documented in the literature, we find that providing online follow-up services also increases online physician demand. Furthermore, the results of mechanism tests reveal that online follow-up services affect online demand by boosting physicians’ online exposure and increasing the availability of information on their online service characteristics to patients. Particularly, physicians that serve more patients, are more responsive, and respond more promptly to patient inquiries in online follow-up services experience a higher increase in their online demand. We also find that an increase in physician demand does not lead to decreased service quality. Our findings offer strategic guidance for physicians, design implications for OHCs, and insights for healthcare policymakers.

报告人简介：

TANG Qian is an Associate Professor at the School of Computing and Information Systems, Singapore Management University. She received her Ph.D. in Management Information Systems from the University of Texas at Austin in 2013. Her research interests include social media and social networks, online word of mouth, ecommerce, knowledge creation, and healthcare analytics.